Ori Goshen
Ori Goshen

August 8, 2012

Media frenzy… the good kind.

It’s been an exciting couple of days in the media for tawkon.

While Israeli Olympians are struggling to make their mark —or any mark in London, we’re delighted to have taken a British medal of sorts ourselves in the UK Wired magazine’s list of Europe’s 100 Hottest Startup 2012 (only in print right now — we hope to see it online soon)!

The editors were looking for companies that there “networks of local friends, entrepreneurs, investors and commentators consider ‘hot’.”  More interestingly for us here in Tel Aviv, they were looking for “ecosystems where clusters of start-ups were starting to make an international mark.”  As they note, it’s not a surprise: Israeli has about 4,000 tech startups, more than any other country outside the U.S.  (To understand what makes folks tick over here in the Silicon Wadi, grab/download a copy of Startup Nation.)

The ten winners per region were chosen from London, Berlin, Istanbul, Paris, Tel Aviv, Moscow, Stockholm, Barcelona, Helsinki and Amsterdam.


At the same time, a significant “it’s about time” announcement was issued by the US federal government. It seems that the Government Accountability Office has finally recognized that the guidelines for radiation emissions from cell phones is 16 years old; since then there’s been just a tad of research conducted, a few new technologies developed, and new usage patterns emerging.

The GAO study examined the current ongoing research, the laws resulting from that research, and finally what people really know about the potential health risks of cellphone radiation. This is all obviously a concern for anyone using a cell phone right now, and our philosophy here at tawkon has always been that no matter what the measurement, spikes in your phone’s radiation can’t be a good thing. When it comes to elevated radiation exposure, “better safe than sorry”.

Of course, the longer-term impact of studying and regulating radiation emissions relates to phone manufacturers and their desire to produce phones with terrific connectivity and features that will necessarily require a certain baseline amount of radiation emission. With science (and the World Health Organization) dancing back and forth between “no measurable cancer correlation”, “risks probable but unknown” and all concluding with “more study needed”, we’re hoping to see some more concrete results that give us — and the phone manufacturers — the guidance we need to monitor radiation levels, keep away from those spikes, and… talk on.

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